Roughs:
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/e3011e43-ab48-4577-93c7-7644521ece7d_rw_600.jpg?h=38e03bd05d1fce90ddb8eb2eb9106bf9)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/f1087f3e-d9fc-4022-84af-e0404439a85a_rw_600.jpg?h=2f3d2ec64bf8297c36195e98aa5bb945)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/d2123304-7890-4bbe-8316-3fa07d951d84_rw_600.jpg?h=4b6c99acf7e12b03a82f8d633ca95380)
Three versions of chosen look:
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/5b3b2aed-b20b-43b3-be40-657e9cb3bfee_rw_1200.jpg?h=f45a77116d616b0f9e8c8d7509179a1d)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/34b7a905-c58e-4cc4-a30f-f13208b2707c_rw_1200.jpg?h=0d969e4b5ba331603b6c8335cc387bae)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/20005920-b359-40b7-8b2b-b058a2ed5f63_rw_1200.jpg?h=9c67b575f6f05ea920de62766eab56cc)
Refinement:
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/b91e37da-42cb-4b4e-a45d-b8c202aafe13_rw_600.jpg?h=7046aa2147332ab2685f532a4f2d7c87)
Final:
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5aa1299caa81248550fafd8e2cb2b877/7befd386-f5f7-4bcb-b724-e01040715a5e_rw_1200.jpg?h=b19ca8a7fb4d90961709fab9bf8b2a95)
I worked with a new food-truck owner in 2017 to design his business logo. Below are images from each step of the design process. We agreed I would give him three initial options with two stages of refinement on one of the initial ideas before producing a final logo.